What exactly is a Strategy?

A strategy is a clear plan of action that connects where you are today to where you want to be tomorrow. It’s not just a list of activities — it’s about making deliberate choices on what to do and what not to do so that resources, time, and efforts are focused on the goals that matter most. In simple words, strategy answers three questions: Where are we now? Where do we want to go? And how will we get there?